In recent weeks, we’ve been busily gearing up for a major new launch: the introduction of our Exotic range of gourmet style beef burgers. They will hit the shops on Saturday 21st March.
The watchword for the new range is ‘luxury’. The new burgers weigh a full half pound (220g) and they are made with 90% lean beef, so in terms of both quality and size, they’re leagues ahead of anything you’ll find on the high street.
The other thing that really distinguishes the Exotic range is the range of flavours. We’ve spent months developing new flavour profiles and researching customer preferences. On the strength of this work, we’ve come up with a selection of five products. They all have distinctive flavours based on authentic recipes from across the globe.
These ‘tastes of the world’ include:
- Mexican: hot and spicy, with a wonderful smoky flavour
- Moroccan: a subtle blend of herbs, mild spices and apricot pieces
- Portuguese: a tangy combination of chilli, red pepper, onion, herbs and seasonings
- South African: a distinct sharp flavour based on herbs, black pepper and cracked coriander
- Thai: a delicious oriental mix with hints of chilli, coconut and lime
Designed for special occasions and for when you just want something really satisfying, these gourmet burgers are sold in packs of two. Like all KQF products, they are certified halal by the HMC.
In preparation for the launch, we’ve been organising some special promotions. If you’re following our Facebook or Twitter profiles, you’ll know we’ve been releasing product details each week, but now we’re stepping up a gear.
Much of our customer taste-testing has been carried out at the KQF Superstore in Blackburn so, on the day of the formal launch (Saturday 21st March) we’ll be running a free taster counter in the store. There will also be a competition/game in which customers can win FREE packs. For those who can’t visit the Blackburn store, we’ll also be running a roadshow, which will visit some of our larger retail stockists.
The new Exotic range will sit alongside our other popular halal burgers including the Classic range, our Chunky burgers and the Jumbo/Texan quarter pounder burgers in our Premium range. You’ll find them all in the Frozen section of the KQF website.