Leicester Roadshow – Gourmet Range

In the food business, getting direct customer feedback is extremely important, particularly when you’re launching products such as our new Exotic range of gourmet half-pounder beef burgers. That’s why we were very pleased to work with one of our long-standing clients to organise a customer roadshow in Leicester.

Held on Saturday 25th April between 12 noon and 4pm the event took place at the premises of Mr Burger, a well-respected retailer and wholesaler of quality frozen foods.  We took the five variants of the Exotic burgers and staff gave out free samples for shoppers to try.


The five flavours in the Exotic range include:

  • Mexican
  • Moroccan
  • Portuguese Piri Piri
  • South African
  • Thai

One of the most interesting findings was that there appear to be regional differences in terms of customer preference. From taster sessions in Lancashire, at the KQF Superstore and elsewhere, the most popular flavours have tended to be the Thai-style and the Moroccan beef burgers. In Leicester, however, more customers opted for the spicier flavours of the South African and Mexican varieties.

It’s good to see that all the new flavour blends have been met with a positive reaction but it’s still too early to see whether a firm national favourite is emerging. More free taster sessions will probably take place over the summer, so if you’d like to take part, please check our Twitter and Facebook pages for details of forthcoming events.

The New KQF Jumbo Range

We recently announced our rising excitement about the launch of our new KQF Exotic range – high quality, half pound beef burgers available in five ‘world flavours’. The new products landed in the shops on Saturday 21st March.

Their introduction has prompted a ‘reshuffle’ of our existing range of Premium quality halal burgers and one of the results of this has been the launch of our new ‘Jumbo‘ range. This combines KQF’s existing Texan burgers with a new ‘Great British’ range, in which the focus is on high quality meat, simply seasoned without the use of herbs or spices. Weighing 110g each, the burgers are available in beef, chicken and lamb.

KQf Jumbo range of burgers

Weighing in at around twice the size of a standard high street burger, they also have a higher lean meat content. They are designed to allow families to enjoy a top quality burger at a fraction of the cost of an ordinary take-out.

Made with an authentic blend of Indian herbs and spices, KQF Jumbo burgers are perfect for parties and family occasions. Available in packs of 4, they can be can be grilled, barbecued or pan-fried.

Find them on the KQF website in the Frozen/Premium Burgers section.

Cub Scouts Visit

You may recall that in December last year, we had a visit from a local Cub Scouts Group. Well, we enjoyed the visit so much that we decide to repeat the experience, so, on Saturday 28th March, we welcomed 25 members of the Abu Hanifah Foundation Cub Scouts Group.

Aged between 6 and 7, the cubs visited our manufacturing facility in Blackburn and were welcomed by our managing director, Faruk Vali. He gave them a quick overview of the company’s work and showed them a company video before conducting them on a tour of the factory floor.

IMG_6247One of the reasons for the children’s visit was to learn about the importance of food hygiene, which is a vital concern to food manufacturers. The cubs saw how workers prepared to enter the production area, the protective clothes they wore and the equipment they used to prevent food contamination. Staff gave a demonstration of their work and explained the processes that KQF had to follow in order to operate safely.

“It was great to have another group of cubs visit our factory,” said Faruk Vali. “It’s nice to have the opportunity to show children around and to demonstrate how seriously we take matters like hygiene and safety. The highlight, though, was our ever-popular sausage/polony-making challenge, where we show the children how it’s done and then invite them to have a go. They worked very well and received a certificate to commemorate all their hard work.”

After trying their hands at food manufacture, the scouts completed their tour by receiving a ‘goody bag’ containing polonies, sausages and KQF’s new Halal Macon Rashers and a certificate of attendance.

It was another great day with the Abu Hanifah Foundation Cub Scouts Group and we thank them all for visiting us.