This week around the world, we will join 1.8 billion Muslims celebrating the Islamic festival of Eid ul Fitr. Marking the completion of Ramadan, the Islamic month of fasting, it is a day of great joy and new beginnings. After Ramadan’s physical and spiritual challenges, Eid heralds a bright future bursting with hope and potential.
The festival is now upon us and with it comes a time to enjoy the company of family and friends – often accompanied by a celebratory meal.
Though all Muslims recognise this as a very special time of year and most mark it with a hearty family meal, preferred dishes vary by country and region. For example, families originating from Pakistan might opt for rice with meat, naan and curry, together with samosas, rolls and kebabs. Roast chicken is also very popular (after all, when isn’t it?) and the same can be said of chicken drumsticks and sweet Asian dishes like ras malai.
Whilst some of these may also be enjoyed by families with Indian origins, alternative national favourites include biryani, tandoori chicken and meat karahi. For dessert, homemade sweets, cakes and biscuits often appear on the table.
Variety, they say, is the spice of life and so, regardless of their ethnicity, most Muslims will tend to mix and match their ingredients, choosing chicken as the principal ingredient in one dish and then lamb or beef as the basis for another.
Every family has its cherished recipes for special occasions and, at a time such as this, we’d never presume to offer our own suggestions as an alternative. We’re sure you all have plans and favourite dishes that you’re looking forward to so, instead, we’ve kept ourselves busy by planning our EID sale in a way that we hope makes life easier for everyone.
All the major ingredients for home-cooked celebratory meals – tikka-cut chicken breast, diced lamb, beef cubes and many other fresh halal meat cuts – are included in our seasonal sale, and there are savings, too, on a range of convenience foods. Samosas, kebabs, polonies and burgers are just some of the many foods on special offer. The EID sale runs until 25th July 2015.
If you have a particular favourite dish for Eid al-Fitr, or if there’s an important ingredient that you’d like us to include in next year’s Ramadan sale, please do get in touch. We really welcome your feedback and we’ll always do our best to provide the foods that are of most value to you.
At this very special time, KQF wishes you a blessed and prosperous Eid, filled with brightness and joy in the coming days.
From all the team at KQF, Eid Mubarak!