The Muslim Lifestyle Expo is a two day exhibition that promotes the best of global Muslim trends, culture, food and business. This year, it was held at Event City in Manchester on the weekend of 29th and 30th October. It attracted more than 120 exhibitors from 14 countries. Their interests spanned everything from arts to business, fashion to food.
As a company with an increasing international profile, we felt it only right that KQF was represented at the event, so we booked a place and set up our stand in hall number 2. The event attracted between 7,000 and 10,000 visitors and with such large numbers, it was no surprise that our staff were kept very busy. At the stall, we prepared and distributed samples of various well known halal favourites such as our KQF Chicken Grills, but we also took the opportunity to get some early customer feedback on some of our newest product launches.
A particular draw was the opportunity to sample our new Kobeda Bites – tasty, oven ready bites that can be heated up quickly and served as snacks, starters, a side dish or an unusual finger food for buffets and parties. We offered samples in three world flavours: Turkish, Lebanese and Portuguese Peri Peri.
The response was excellent, with opinions broadly split on the question of favourite flavours. Many visitors said that they had never tried or seen this sort of product before, and that they would be keen to buy. Staff explained that Kobeda Bites are now on sale via the KQF website and are currently being distributed to a selection of retailers UK-wide.
All in all, the event was a great success. The days were long, with staff manning the stand from 10am until 7pm on Saturday and 10 till 6pm on the Sunday. However, as a platform to promote ourselves to a broad national audience, the Expo was an unmissable opportunity and one we are very glad to have taken.
More information about our new Kobeda bites can be found on this website, or in many stores. Look out for new in-store promotions, social media updates and information about free local taster sessions.