Meet the Team

Faruk Vali

Managing Director


Faruk, our founder, has led the KQF team since its inception. He is ultimately responsible for our strategic direction and for driving our plan for growth.

Shaukat Ahmed

General Manager


Shaukat is responsible for everything that happens on the factory floor, from shift-planning to purchasing machinery and the ingredients we use.

Usman Khan

Product Development


Usman is in charge of our busy new product development programme. He's responsible for everything from initial concepts to tracking post-launch performance.

Hanif Dashu

Sales Manager


Hanif is responsible for retail sales, customer service, managing our van sales team, school meal deliveries and our new business development work.

Vaishakhi Chhotai-Doshi

Marketing Manager


Vaishakhi manages our marketing operations: market research, social media, website content, literature design, event planning, photography and more.

Robin Gregson

Marketing Consultant


Robin is a Chartered Marketer who provides support and advice on major projects, and day-to-day assistance with PR, copywriting and research.

Asif Girach

IT Consultant


Asif delivers the entire IT services - varying from developing solutions, implementing new systems to website development, data management and cyber-security.

Julian Whatmough

Quality Assurance Consultant


Julian advises the team on quality control, particularly with regard to production, packaging and other processes. He also helps us maintain our BRC accreditation.