We’re well into the last ten days of the holy month of Ramadan now and, as ever, we’re keen to do all we can to make those important iftar meals tasty, wholesome and affordable.
This is a month in which the true value of things is thrown into sharp focus. It’s a time to reflect on how
mealtimes bring people together, and to remember the central role they play in family life. Fasting is also a reminder of the hardships that people face in many parts of the world and, increasingly, the rising levels of poverty even in our own country. Continuing high rates of inflation have meant that, in real terms, average disposable incomes have fallen faster than at any time in living memory. That has put ordinary families under immense financial pressure and, as a food manufacturer, we’re extremely conscious of that.
We’ve talked previously about what we’ve done as a business to prevent cost-driven price rises, and about
some of the new products that we’ve launched as part of our Family Saver range. In fact, we’ve focused on
cost-reduction in all of our recent product roll-outs and now, for Ramadan, we’re introducing special prices
on a regular iftar favourite: our Piri Piri range.
Sold under our Khan’s brand, the Piri Piri range includes Sausages, Grills and Kebabs, all of which are
available in either Chicken or Lamb. That’s six options in total, each weighing in at 650g per pack. They
normally retail at £3.99 each but our Ramadan special offer means customers can choose any three packs
for just £9.99.
Announcing the offers, KQF managing director Faruk Vali said:
“There has been no let-up in the cost-of-
living crisis and so we’ve remained committed to keeping costs low. This is especially important now. We
know how what an important part of Ramadan iftar represents, so we’re doing everything we can to make
it is affordable and enjoyable.
“This is what our special offers and saver ranges are there to do: to provide tasty halal foods at prices that don’t hurt family budgets. It’s our way of helping retailers to help their customers during the holy month and more generally, throughout the current economic crisis.”